We recently launched the Good Professional Project.
The ambition of the project is to put a human face to the profession, with positive role models and real moral heroes. Very few stories of heroism in accounting have been recorded. Usually, client confidentiality prevents this. Heroic acts in accounting tend not to be seen. The accountant who is a good professional will not draw attention to his own good actions, while the people who benefit most from his action will remain unaware that they have benefitted.
This is why we see this project as very timely and important. Through this, we hope to contribute by changing some dominant public perceptions and mostly negative narratives. It will also help us to attract and inspire the next generation and to motivate and enthuse junior and novice professionals.
Here is what we aim to do in the next couple of months: