How can firms provide great value and service to meet clients needs? More and more clients today are more progressive than we think. They are sensitive and highly selective over those they work with. The partners that they choose to work with not only have to provide the type of quality service they expect, but also share the same values and goals they do. Business to business relationships are not just a one way street as it used to be, but it is where iron sharpens iron. It is where the service provider and clients go beyond transactions but are also learning from one another.