The ambition of this project is to engage the profession in a critical and reflective discussion on the nature of professionalism and to put a human face to the profession, with role models to inspire people in our sphere of work.
Our profession is not famous for its heroes and client confidentiality prevents inspirational stories from reaching the public consciousness. The accountant who is a good professional will not draw attention to his own good actions, while the people who benefit most from his work will remain unaware that they have benefitted.
This is why we see this project as very timely and important. Through this, we hope to change some dominant public perceptions and mostly negative narratives. It will also help us to attract and inspire the next generation and to motivate and enthuse junior and novice professionals.
To make the project work, we want to hear your ideas. What does good work mean to you and how would you relate this with your vision of success? What knowledge and experience is essential for good work? What is motivating and meaningful for you?
Could own stories of ‘good’ be informative and inspiring to the next generation of professionals and help with education and learning?
This project is aiming to develop ideas to engage, motivate and retain talented individuals. We are now facilitating workshops with staff from individual organisations on the nature of being professional and the future of the profession to identifying character traits, abilities and competencies needed in the future. This will help us to create narratives and illustrate stories that can promote the firm and the profession.
The interactive sessions that we host utilise design-thinking tools and the following components: